Ford Company advertising campaign materials, ca. 1940-2001 and n.d.

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Ford Company advertising campaign materials, ca. 1940-2001 and n.d.

http://www.worldcat.org/oclc/83896942

Photo transparencies, logo sheets, posters, presentation and other materials used in the development of Ford Motor Company car and truck ads and related client ad campaigns. There are also advertising subject reference files for creative use and JWT Detroit agency promotion materials. The collection features 76 posters and presentation visuals, 2 black-and-white and 154 color slides, 33 black-and-white and 45 color negatives, 191 black-and-white and 106 color prints, 40 black-and-white and 93 color contact sheets, 7 black-and-white and 648 color photo transparancies. There are 3 VHS videocassettes containing an 1998 ad campaign, as well as 2 CDs and one 3.5 MacIntosh diskette containing 4 computer files with artwork for other ads. The computer files have been migrated to the Special Collections Server. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

8026 items (15.10 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 8310002

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 4 Entities related to this resource.

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

J. Walter Thompson Company. Detroit Office.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Goldfarb Consultants, founded in 1966 by Canadian pollster and market researcher Martin Goldfarb, is a leading Canadian marketing consulting firm that specializes in focus groups and other qualitative research methods. Martin Goldfarb sold his interest in Goldfarb Consultants to JWT's parent company, WPP, in 1998. From the guide to the J. Walter ...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)